Sport is good for your working life, according to a young Milanese company, which has embraced the theory and developed it to the full. Sport is becoming increasingly popular as an incentive activity, as the Milan-based company Picaboo can testify, having captured a high-calibre clientele including Nokia and Siemens for its sports-based incentive packages.

The company offers a wide range of activities such as rafting, snowmobiling and hot air ballooning, all carried out under expert supervision and tailored to suit the requirements of the client. For the less energetic, Picaboo also offers Sporticketonline, a booking and hospitality service for Italy's most prestigious sporting events