19/11/2001
by Kenny Schachter
Lesson number one for those contemplating staging an international contemporary
art fair in the future: get more than a contract when signing up participants,
get a deposit. The above-mentioned scenario is exactly what befell the organizers
of Art Basel Miami Beach, which surely contributed to the decision to cancel
the fair which was to be held from December the 12th to the 16th, 2001 in addition
to the stated reasons of the terrorist attacks and increased insurance costs.
What got the ball rolling in favor of calling the whole thing off was a series
of letters in Europe, New York and California initiated by a number of the dealers
requesting a one year postponement due to the warnings of potential attacks,
the anthrax incidents and the difficulties in air travel. The New York drive
in favor of cancellation was led by Barbara Gladstone and included as signatories
Sandra Gering, Marianne Boesky, 303 Gallery, Marian Goodman, Pace Wildenstein,
and Frederick Petzel among others. Not everyone shared the sentiment that halting
the fair in Miami, the first foray in North America (maybe not the best term
at this juncture) by Swiss Exhibition, the firm that runs the Basel Fairs, was
the wisest choice. British dealer Jay Jopling said the dealers who were dead-set
against making the trip were babies and that as a whole, putting off the fair
was bad business for the art world.
The bear hug of a grip that Basel Miami had negotiated around the city is evidenced
by the fact that any off site project to be conducted within a certain radius
of the convention center had to be cleared with Amy Cappellazzo in advance.
Cappellazzo, now head of Christie's contemporary in New York and a former curator
of the Rubell Family Collection in Miami, was in charge of organizing projects
around the city; and, no official permit for an art related special event could
be issued without her specific approval. Due to co-inside with the Basel Miami
were many, many off-site exhibitions for those that didn't feel like joining
a waiting list for a booth, or for a container. The sponsors of the fair were
actually renting out empty truck containers to be placed along the beach in
close proximity to the fair for smaller dealers, such as Andrew Kreps in New
York, to distribute their wares. The 38-year-old real estate developer and mega-collector
Craig Robbins who is responsible for creating the Miami design district (and
owns about 80% of it) strewn about with European and American furniture and
housewares boutiques for the trade, but equally open to the public, organized
some of the ancillary projects that were afoot.
Robbins had planned for a painting
exhibit organized by New York dealer Jack Tilton his primary art adviser (that
was to have featured Marlene Dumas, Nicole Eisenman, Franz Ackerman, and others)
and a German sculpture show (with John Bock, Andreas Slominski, and Olafur Eliason,
and others) that was to be curated by New York gallerist and son of painter
Georg Baselitz, Anton Kern, both of which have been cancelled as well. Nevertheless,
Robbins will hang his collection throughout the design district, including an
installation of Rirkrit Tiravanija's scaled down version of Phillip Johnson's
glass house (that he owns) that was created for a Museum of Modern Art project
in New York, to be utilized as a "playtime" space for kids. Big time Miami art
patron Rosa de la Cruz, a major force in collecting emerging contemporary
art, is considering a project at the time of this writing in conjunction with
Robbins as well. Separately, Miami Art Exchange, which will be a group exhibit
of local area artists like Lynne Gelfman, Karen Rifas and Glexis Novoa will
be held, as will another local artist ensemble (45 artists including Janine
Antoni, Teresita Fernandez and Quescaya Henriquez) curated by artist Robert
Chambers, to be held at the newly renovated Bass Museum at 21st Street (and
Park Avenue) in South Beach, from December the 12th to Feburary 2002.
All in all the fair which was to be attended by in excess of 150 galleries was
said to have lost an estimated $ 4,000,000 (€ 4,548,113) in printing costs and advertising
related expenses as a result of the cancellation. Fantastically, in the letter
acknowledging the end of the venture, the fair organizers solicited voluntary
contributions due to the fact that the galleries could have been held to their
contracts, but wouldn't be. Imagine the flurry of cheques being written at this
moment-not! The death knell was sounded on November the 7th, 2001
when none other than Page Six of the New York Post noted the obituary of the
fair in its gossip columns. And, a full page advertisement in the New York Times
appeared on November the 9th, with the schematic layout of the galleries, but
with a fair date in excess of a year from now. So it will remain fresh in our
minds, perhaps. On the bright side, maybe it freed up some more collecting dollars
for the contemporary art auctions at Sotheby's, Christie's and Phillips last
week.
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